Production
Not all pieces were made to be legible, some are very big, and others are small. This is an experiential approach towards creating a variety of products that contribute to our daily lives. The significance can be as small as merely knowing that this is a piece extracted from the Arabic language, made to be used in our casual day-to-day life. The reinforcement is what will hopefully create the connection between the consumer and the language, in whatever way thatt resonates with them.
There are several divisions to this project due to the cultural diversity present in today’s society. The specific collection is exclusive to the traditional wear, it is purposely very subtle but the Arabic speaks volumes. The famous poetry lines written on these pieces aim to create a sense of pride for whoever is wearing them.
Top: Abaya. Bottom: Ghetra
The general collection is more inclusive to the different cultures. It is more experimental and playful.
Left: t-shirt. Right: Hoodie
Shawls are popular pieces of clothing that are also complimentary to outfits. This Shawl collection explores the different possibilities of how the letterforms can adapt to this medium.Shawls
Bijou is a mockup of how a real piece of jewelry would look like. It also includes cufflinks, all of which are made from letterforms.
Rings
Handkerchief